Archive for the ‘Halifax’ Category
Doing the exact same thing & expecting even better results is a sign of SEO incompetency.
One of the biggest mistakes new SEO service providers and do-it-yourselfers make is expecting continuous improvement merely by doing more of the same.
The misconception of keyword density is one such mistake… adding a keyword to any element once seems to help improve ranks so adding it again must help more; and so increasing the density of the keyword phrase (within reason) must be better than reducing it.
The problem with that thinking is that, if you gain a quality score for adding a keyword to each individual element; whether that be a title keyword or body keyword or some other element - you’ve gained the score for that element - thinking that you can gain more of a score for the same things “collectively”… is wishful thinking.
Another misconception is that repeatedly using the same link anchors for external links to produce top ranks… isn’t entirely accurate. If your targeted term is “SEO” most people believe that more link anchors termed as SEO will produce the best results in the shortest period of time. The problem though is that search engines (especially Google) uses pattern recognition to determine what are manipulative developments… and one such manipulative pattern would be the development of a singular link anchor pointing to a domain.
Yet another misconception is the philosophy of article writing - write once and distribute to many; saves time and costs but depreciates the returning value any individual page can provide to your domain.
Lastly, many believe a volume of mini-sites or satellite sites aid the ranks of the primary domain being ranked.
All of these developments “sound good” in an academic discussion, but in practical application they, for the most part, simply wastes your time.
If you are doing SEO for your own website and your own return on investment - wasting your time isn’t too much of a loss, but when you are doing SEO as a service provider for paying customers, they tend not to pay for inaction… no matter how much it use to work.
Spherica Inc.
Purdy’s Wharf Tower 1 1700 - 1959 Upper Water St.,
Halifax, Nova Scotia B3J 3N2
Canada
866-977-8675