Every time that a claim is filed against a manufacturer, the plaintiff is usually requesting monetary compensation, which may be an extensive amount. As commonly known, there are three kinds of damages that could be awarded in a tort claim: economic damages, non-economic damages, and punitive damages.
- Economic damages: or compensatory damages, attempt to reimburse the victim, awarding in his or her favor all the natural losses and direct consequences of the defendant’s wrongdoing. This category may include loss of wages, medical bills, damage of property, etc.
- Non-economic damages: this kind of damage attempts to compensate the victim for any resulting pain, such as suffering, loss of companionship, love of a spouse, guidance of a parent, etc.
- Punitive damages: are awarded as a punishment against the defendant, in this case a company, in order to dissuade the company from continuing such conduct in the future. The types of punitive damages awarded in the US aim to stop wrongdoers from repeating the illegal action that causes the plaintiff harm. These damages also serve as a warning to other potential defendants.
There are scholars who challenge the very existence of punitive damages, claiming that the practice is intrinsically unfair. Why should one plaintiff receive compensation when hundreds of individuals that suffered the same harms were not compensated?
Several explanations have been provided to remedy this problem when such cases enter the courtroom. First, in the cases of products liability, there is a low probability that wrongful conduct will ever be tried because the expenses of litigation are too high when compared to the low possibilities of wining such a case.
Second, because every consumer bears some of the harm, and it is difficult to identify how many individuals are suffering the consequence of the wrongdoing, the harm is often underestimated. This underestimation is based on the lack of information on the real harm experienced by the consumers.
Finally, as has been stated before, because the harm is divided among countless individuals, the damages are spread among this population. This results in relatively little individual incidences and cases. As a consequence of this, discussed in detail above, if punitive damages did not exist, the incentives to seek compensation would not exist either. This would protect corporations from the effects of harm suffered by their consumers as a result of faulty products.
Based on the particular characteristics of the wrongful acts behind a products liability case, the plaintiff’s attorney would try to get punitive damages against the manufacturer for several reasons. First, these awards are substantially bigger than those offered by economic and non-economic damages. Second, courts usually compensate a consumer for the damages that he or she suffered and also award damages to a number of consumers that also suffered the same harm. For example, in the case of Phillip Morris USA v. Williams, one smoker was awarded punitive damages over $79.5 million. Finally, the attorneys would prefer this strategy because the plaintiff’s lawyer charges their clients over the results of the procedures instead of a fix fee.
Reference: Legal > Milk, Coffee and Punitive Damages